Tuesday, 17 July 2012

Aspects of qualitative research interviews

Interviews are completed by the interviewer based on what the interviewee says.
Interviews are a far more personal form of research than questionnaires.
In the personal interview, the interviewer works directly with the interviewee.
Unlike with mail surveys, the interviewer has the opportunity to probe or ask follow up questions.
Interviews are generally easier for the interviewee, especially if what is sought are opinions and/or impressions.
Interviews are time consuming and they are resource intensive.
The interviewer is considered a part of the measurement instrument and interviewer has to be well trained in how to respond to any contingency.

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